Welcome! I’m a creative leader and copywriter who is passionate about developing customer-centric digital experiences.
As a professional storyteller with 10+ years of experience in digital marketing, I’ve had the privilege of working with top brands and agencies to craft compelling narratives across a variety of platforms. Whether writing a crisp line of copy for a product launch or leading a website redesign, I approach all projects with one goal: to tell a clear and holistic story that inspires and delights.
A few favorite projects.
T-Mobile.com Redesign
I co-led a team of internal and agency creatives through the overhaul of 25+ interconnected web pages according to a new, SEO-based content strategy. By utilizing a narrative storytelling approach and page categorization system, we created a site rooted in radical simplicity, providing our customers with an easy path to their intended destination. Explore a few pages below!
Copy Style Guide
When I started at T-Mobile, there was no centralized copywriting style guide–so I decided to make one! What began as a simple PDF grew into a robust, ever-evolving digital environment with 70+ pages of content. It’s a body of work I’m incredibly proud of, which illustrates my passion for process optimization and resource development. Explore a few pages below!
T-Mobile Scam Shield
The road to Scam Shield’s launch was a 12-month journey, resulting in dozens of digital assets and a detailed messaging guide. My co-lead and I acted as both creative directors and project managers, effectively guiding our creative team toward a successful launch with consistent cross-team communication, asset tracking tools, and creative review sessions.
